Heard The Word About Tell A Friend?
4 min read
As any HR pro or manager knows, referral programs are one of the most powerful business tools to have in hand. Whether you’re trying to increase sales, improve customer loyalty, or recruit new employees, the best conversion tool can’t be found in a CRM system. That’s because we’re talking about word of mouth.
That’s right. Although every app update allows us to segment our target audiences with increasing specificity, it’s the inherently human practice of making personal recommendations that endures as the world’s greatest conversion tool.
That’s not really news to Human Resources professionals, though. Of any profession, HR is perhaps the most familiar with the strength of human connection and communication. And nobody knows that better than Gifted. After all, that’s how it all started for us. One HR pro told another about our gifting program and, before we knew it, a simple idea to take the guesswork out of gifting for HR professionals blossomed into a multifaceted platform that eases multiple pain points for team leaders, numbers people, and HR pros alike.
Tell A Friend is our way of giving back to the same network of HR professionals who got Gifted off the ground and into the offices of thousands of companies across the country. Now, when you refer a friend to Gifted, you get a little summin’ summin’ in return.
Word of mouth: the best conversion tool you’ve ever heard about (from a friend of a friend…)
It’s kind of cool that, even though we’ve developed such incredible technologies to help us get inside the heads of prospective clients and employees, there’s no better way to connect than through conversation. That’s because, as serial entrepreneur David Wagoner points out, “Business is essentially a humanist enterprise. Transactions are a function of trust, but trust can never be maintained over the long term if you treat people transactionally.”
Trust is a major player in the efficacy of word-of-mouth referrals. Any HR professional who’s ever run a recruitment drive can attest to how much more effective employee referral programs are at sourcing and retaining talent than regular old job boards. People overwhelmingly trust word-of-mouth referrals. According to Nielsen, 92% of customers trust word-of-mouth more than any other kind of advertising.
Wagoner shares more of his insight when he tells us, “Over the years, I’ve learned that more than knowledge, more than a privilege, more than even money, people tend to protect their relationships.” And that’s exactly what we’re trying to do with Tell A Friend. We’re protecting our relationships with the HR professionals who spread the word about Gifted.
All about Tell A Friend
Tell A Friend is Gifted’s very own referral rewards program. It’s pretty simple. When you tell a friend about Gifted, you get $50 in cash and customized swag. The more friends you refer, the cooler the swag gets. Oh, and there are no limits to our generosity. We’re good on that offer for as many times as you can refer us. There’s no limit to how many times you can receive a token of our appreciation for spreading the word.
Here’s a step-by-step guide to how it works:
- Step 1: Generate your unique Tell A Friend link.
- Step 2: Share your unique link with everyone in your network. The more, the merrier!
- Step 3: Earn $50 cash for every friend you refer who signs up and loads money into their Gifted account, plus customized swag.
Okay, I’m listening. Tell me more about the cash and the swag part.
We’re more than happy to break it down for you!
- If one friend loads $1000, you get $50.
- If three friends load $1000 each, you get paid $150.
- If ten friends load $1000 each, you get paid $500.
You’ll also win additional swag items depending on where you are in your referral journey - you can check out what you’re up for here. Personally, we’re aiming for Crownsworth’s Surprise. Go big or go home.
You don’t need to be a maths whiz to see that you can rack up some generous rewards using our referral program. It’s our way of thanking everyone who spread the word in the first place. We’re really, really excited about it.
So, go ahead. Sign up for Tell A Friend and (you guessed it) tell a friend about Gifted. Maybe pop a link to this article in the same mail. Just so we’re all on the same page. And remember, there’s no limit to the rewards you could collect. The more, the merrier - in every sense of the phrase!