Best Ways To Boost Your Brand Profile With Social Media

“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.” ― Pete Cashmore

With an active global social media population of over 3.6 billion people, businesses ignore the value of marketing their products and services via online channels at their peril. Some 54% of these browsers use social media to research products, 91% of followers will instantly or ultimately visit the brand’s website or app, 89% will buy from the brand and 85% will recommend the brand to a family or friend.

So how does a business tap into this lucrative consumer stream? The key is to think like a consumer and deliver value in terms of content that will not only attract a relevant audience but also keep followers engaged and - most importantly - hitting that ‘buy now’ button. With all this in mind, here are a few fundamental strategies to keep in mind:

Limit hard selling
Avoid the temptation to see your posts merely as ‘advertising’. This is your opportunity to tell your story - people will be more likely to identify with your brand if you share some interesting background details and demonstrate a real passion for what you offer. Give it a human touch, and intersperse promotional posts with impactful, informative, eminently shareable content. 

Provide compelling content
Make a list of everything your target market might be interested in - really use your imagination! For example, if you sell sunglasses, you could generate content relating to the world’s sunniest travel destinations. The point is to share posts that the ideal demographic for your brand will find interesting and useful, rather than simply incessantly plugging your product or service.   

Provoke engagement
Social media is all about interactivity. Make the most of the tools available to encourage engagement in the form of likes, comments, and shares. Think promotional giveaways, competitions, surveys…   

Respond consistently
Interaction is a two-way street. Assign team members or an outsourced professional to moderate comments and DMs so potential customers who do engage aren’t left feeling ignored. It’s especially important to immediately address any negative public messages as even a single unanswered complaint can damage your brand.   

Target your market
As well as organic reach, use targeted marketing tools provided by social media powerhouses such as Facebook, Youtube, Instagram, and Twitter to promote your brand and attract the right followers. This is one of the most cost effective and efficient means of drilling down to unearth your ideal customers in terms of location, age, interests, and other pertinent demographics. 

 “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” ― Erik Qualman