“You can let all of your employees be your brand ambassadors, not just the marketing or PR department. And they can be brand ambassadors both inside and outside the office.” – Tony Hsieh

A company’s brand is defined by many things, from the logo that helps people easily identify it to the values and principles the business follows in day-to-day operations. One important part of a brand that’s often overlooked is its employees. They’re a company’s biggest resource and the best people to market the brand effectively. 

Employees know the brand well enough to help the target market understand it. They can also identify aspects of the company that may need to be fixed. Therefore, turning employees into brand ambassadors is one of the easiest tactics to get the right message out there. Here are 4 ways to do that. 

Train your employees
Brand ambassadors share the brand’s products, services, messaging, and image with the community. In essence, their mission is to market the brand, and for marketing to be done effectively, training is essential. 

An employee ambassador program is easy to set up and the company’s marketing team's input is necessary to ensure the brand's message is communicated right. Training will also give employees the necessary tools to succeed in their roles as brand ambassadors. 

Keep your employees happy
Happy employees are more likely to have good things to say about a brand they work for than dissatisfied ones. Therefore, ensuring employee happiness in the workplace is a vital step toward turning them into good brand ambassadors. 

Employee satisfaction is affected by a variety of things, including a healthy work environment, effective communication, and performance-based rewards. Any company looking to have its employees as brand ambassadors should look into these first to retain them as well.  

Offer a reward
The promise of a reward is a great incentive to encourage employees to put their best foot forward when it comes to tasks assigned to them. Setting up a reward system in conjunction with a brand ambassador program will ensure that employees effectively market a brand, knowing that their efforts will be rewarded. 

Gifted.co is an excellent platform to use for this purpose, providing access to the recipient’s gift of choice from many popular brands across a broad spectrum of interests. In addition, the Gifted Client feature enhances efforts to boost brand awareness and loyalty. 

Involve employees in the process
It’s always easier to get on board with something when you understand it. Sharing your vision with potential brand ambassadors and including them in the process of making key decisions about your internal marketing strategy will get them invested in it. 

Encourage employee feedback as well and implement it whenever possible so your employees feel that they’re an important part of your efforts to increase brand awareness. 

“You are the first brand ambassador of your company.” – Bernard Kelvin Clive