Gifted and Goody, compared honestly
Both send a gift the recipient picks for themselves, and both look similar in a demo. The difference shows up in what the platform costs to run and how much of the product you get without moving up a plan.
Gifted
GoodyGoody details come from Goody’s own pricing page, checked October 2, 2026. Goody runs a real free plan, and this page says so.
Side by side
Every row is something buyers ask before they sign. Goody’s column is taken from its published pricing page.
| Gifted | Goody | |
|---|---|---|
| What it costs | ||
| Platform fee | $0 | $0 on Starter, $20 a user a month on Pro (billed annually), custom on Team |
| Per-user fee | $0 | Pro is priced per user |
| Minimum commitment | None | None on Starter |
| Unredeemed gifts | 100% back within 72 hours, 75% up to two years | Not stated on its pricing page |
| What you can send | ||
| Gift cards | 4,500+ brands, on every account | Hundreds of brands, on Pro |
| International gifting | 150+ countries, on every account | US, UK and Canada on Starter; 140+ countries on Pro |
| Physical gifts | 1,988 products, $20 to $999 in the US | 600+ curated brands |
| Custom swag, no minimums | Included | Included |
| Recipients choose their gift | Included | Included |
| Who can send it | ||
| Unlimited users | Included | Team plan |
| Budgets per team or manager | Included, custom per person | Team plan |
| HRIS integrations | 45, included | 200+, Team plan |
| Reporting and export | Included | Tracking on Starter, advanced on Pro |
Goody has a genuine free plan and a well-made product. What differs is which features each plan includes: on Gifted every account gets gift cards, international sending, unlimited users and HRIS automation, with no plan to upgrade.
What are you paying now?
Pick your current platform, put in your headcount and budget, and see how much of it is currently going to fees.
Where Goody is the better choice
Goody is well known and its physical gift presentation is carefully designed, which matters if the unboxing moment is the point of your program. Some teams simply prefer how it looks, and that is a fair reason to choose it.
If your program already fits inside Goody's free tier and nobody is complaining, stay where you are. Moving platforms to avoid costs you are not currently paying is not a good trade.
If you do switch
Bring your people across
Connect your HRIS or upload a CSV. Birthdays and hire dates come with them.
Rebuild your programs
Set your budget tiers, campaign dates and cancellation windows. Most teams finish in one sitting.
Run both for a month
There is no minimum and no contract on the Gifted side, so overlapping the two costs you nothing.
Frequently asked
Is Gifted a good alternative to Goody?
For teams that send gift cards, gift internationally, or want birthdays and anniversaries to run from their HRIS, yes: Gifted includes all three on every account with no platform or per-user fee. If you only send physical gifts in the US, UK and Canada, Goody’s free Starter plan already covers that well.
What does Goody cost?
Goody’s Starter plan is free for gifts in the US, UK and Canada. Pro is $20 a user a month, billed annually, and adds gift cards and international sending. Team is priced per company. These figures are from Goody’s pricing page on October 2, 2026.
How is Gifted free to use?
Gifted has agreements with the brands in the catalog and earns a small percentage from them on each gift, not from you. ACH and wire are free. Credit card 3%. International FX 5%.
Which one sends to more countries?
Gifted covers 150+ countries on every account. Goody’s Starter plan covers the US, UK and Canada, and its Pro plan covers 140+ countries.
Can recipients choose their own gift on both?
Yes. On Gifted the recipient picks from 4,500+ gift card brands and 1,988 physical products in one link. Goody lets you curate Collections the recipient chooses from.
What happens to gifts nobody redeems?
On Gifted you get 100% back within 72 hours, and 75% for up to two years after that. Set an expiry window and unredeemed gifts refund to your account automatically.
How long does it take to switch from Goody?
Most teams finish in one sitting. Connect your HRIS or upload a CSV, set your budget tiers and campaign dates, and send. There is no contract or minimum, so you can run both side by side for a month.
Can I take my data with me if I leave?
Yes. Reports export in full from the people report, and no contract holds you in place.
Run the numbers
Run the numbers on your own budget
Put in your headcount and what you spend each year. The math makes the argument for you.
Free forever. No card, no contracts, no minimums.